Granted, all I know about these organizations is what I read in the article, but it sounds like they want the fun and esteem that comes with being a greek without any of the work. What's the point?

I don't think these kids understand what being a fraternity or sorority member is all about. I can only imagine the new member program if one of these groups manages to stick around... a group of new members will be sitting around a table one day, while their NM Educator stands there and says:

"Welcome to ABC. This organization was founded because, um, a couple of girls thought that greek letters looked cool and stuff? and they wanted some t-shirts? and they were jealous of the other sororities parties? So, yeah - here's your t-shirt and go have fun"