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you want your pledge line to have a strong bond, chapter bond will come, that's not a problem.
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Actually, no, I just said I didn't care if the pledge class had a bond or not.
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then they really didn't earn their letters
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Not everyone believes that letters/membership need to be earned. If you believe that, fine, but don't make the assumption that everyone else does. We offer bids to those we think are worthy; to my mind, that's all the "earning" they need to do - other than the everyday earning that each and every one of us ought to be doing to live up to our ideals. I believe that if your new members/pledges need to go through more tests of worthiness before initiating/going on line, you haven't done a good enough job of choosing who to pledge in the first place.