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Don't take my word on this, but I think that an extra-long new member period can be looked upon as "hazing" because grades tend to fall during the new member period (which is only natural, considering how much busier you'll be than you have been before) and both schools and the NPC sororities would like to minimize that, and have more of a focus on grades.
Personally I don't think that a long new member period is hazing, per se, but it can produce a detrimental side effect (falling grades) that most GLOs don't want associated with their organization. And I think it's a lot easier for NPHC sororities and fraternities to get away with a longer pledge period because their new members tend to be older -- NPC sorority pledges are generally freshman or sophomores who haven't learned how to balance school with other commitments yet.
And the extra-extra-long new member periods (where they wait until a new semester has started to initiate) were originally so that the actives could see the new members' first semester grades and make sure they were up to par before initiation, I believe.
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