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W E A R L E T T E R S. Seriously, it works so well. People notice, the chapter looks HUGE (especially when you make sure everyone wears them on the same day -- "OK, everybody wear letters this Tuesday for the pep rally") and it gives everyone the chance to ask questions if they have them.
Additionally -- promote the snot out of COB parties. Everywhere. Classrooms, the dining hall, dorms, whatever. Everywhere.
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