I thought the same thing
This situation is kind of different, but In my old college town, there was a commercial for a local "club" that didnt get too much business. In the commerical, ALL the members of one of the fraterities there were shown in their greek lettered shirts saying lame stuff like "isn't there anything better to do? Let's go to ---" And one of the scenes in the commercial showed the guys drinkingn from red plastic cups wearing their letters.