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I saw an article in the Atlantic today that seemed to touch on this subject (focusing on student life at Princeton). Be warned, it's hella long. Current students who choose to plow through it can tell me how accurate it is.
http://www.theatlantic.com/cgi-bin/o...brooks-p1.html
The biggest point that it seemed to be making is that many college students do activities not because they enjoy them but as a means to an end. Everyone's so busy and overscheduled there's no time for just hanging out anymore. I don't know - if you look at a sorority as just a succession of activities, maybe you wouldn't be able to see the worth, but the best times of being in a sorority are just having down time with your sisters and watching soaps together. That's when the real bonding is. If you can't make time for that, it is hard to see the point. We have to show that a sorority is something that lessens the stress and tension, not adds to it.