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That sounds like the most bizarre deterrant for PNM underage drinking. When I was a Rho Chi, some of my fellow Rho Chis started a rumor the second day of recruitment that "a girl in _______ dorm was kicked out of rush because she got caught drinking at ______ fraternity".
We started the rumor to scare some of the girls away from drinking, but it ended up becoming a urban legend. By the end of the week we heard girls saying "Oh, my friend in that dorm knows that girl, I heard she is in a lot of trouble". It was hard keeping a straight face all week when you overheard comments -- but I know it stopped some women from drinking.
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