You send a resume so that the actives will know what kinds of organizations you have been involved in, how you did in school, etc. It also helps to pair the rushee up with the most appropriate active. For instance, if you are the only active in the house that has been to Russia and you have a girl coming through who spent a semester in Russia, you probably want to be the one to rush her, as you will have that one unusual thing in common.

You send a picture so that actives can recognize you out of the hundreds of girls that go through. Not because we're basing our recruitment on appearances. If that were the case, we wouldn't need a picture as we see EVERY girl that comes through rush. However, if you want an active to walk up to you during rush and say "Hey Suzie! I'm Cindy!" then they had better know what you look like.