Monday, Sep 9, 2002, 12:15 pm EST
Ludacris Responds to Pepsi Situation
BlackHeadlines.com
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New York, NY - Def Jam recording artist and multi-platinum-selling rapper Ludacris, who was recently dropped from his endorsement deal with Pepsi following an on-air tirade by Bill OReilly of Fox News Channels The OReilly Factor, has issued a statement on the situation. The Fox show aired August 27. The statement from Ludacris is as follows:
As an entrepreneur with the creative artistry thats the choice of the New Generation, I take pride in what I share with the millions of consumers of my music all of my fans with whom I am in-sync. Recent conservative spectator opinions might have been the cause of my botched relationship with Pepsi but understand, my message represents an ideology and way of life that is true to me and the new generation to an extent that corporate and political forces can`t touch.
At one time, I helped Pepsi to navigate their product through the inner-city communities that are vital to their sales and they embraced my honesty with my fans and applauded my style. Over the past few days I have rethought my approach as to how I do business and retained a team to create a campaign called, Its Got To Be Ludacris to take the power back for the good of the hip hop community.
The situation may be bigger than me, but it is not bigger than my fans. Im calling on all artists, fans, friends, and members of the new generation to join in rallying with me to create one voice and take it all back time and place to be announced.
Oh, and OMT (One More Thing): Players govern players. Spectators form opinions.
BlackHeadlines.com
I cannot believe he is asking people to stand up for him!
