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I have to wonder if some young women are turned off by the whole rushtok culture. If I were 18 right now and I didn't have any other info about sororities, I might gawk at rushtok and think, "Well, that's not for me." Because an SEC sorority really wouldn't be for nerdy 18-year-old me. I might (wrongly) suppose that sororities at a little engineering school or regional public or even an Ivy are going to have the same expectations for me as Bama XYZ, and I would never give it a chance.
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