At my school, it doesn't cost to Rush. The expenses of Rush (ie, the booklets) are covered by our Greek Council and probably our Residential Life system (hey, if you're paying obscene amounts for tuition/room & board, shouldn't Rush be free?). There aren't any required outfits, with the exception of Pref, which is "semi-formal" attire, no color specified. Of course, I don't go to school in the South, but I'm from the South, and I prepared for Rush in the South. So, before I started school, I bought clothes that my friends at LSU, UF, etc, were buying for their rush. So, I was overprepared (to say the least).
As an active, it doesn't really cost to Rush that much, either. We're pretty laid-back (both my school and sorority), and we have a general dress code based on theme, but we don't do matching clothes.
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