Talk about full frill recruitment...
I went through recruitment in 1970 but heard about 1960s-style full-frill recruitment. NOTHING has topped 1960s style. We're talking skits with elaborate costumes and sets, professionally-written script and songs. Food and drink for rushees (some campuses did full meals for pref), favors that the rushees took home, matching everything for actives for each round. Living rooms made into gardens with fountains and bowers of flowers. Budgets of tens of thousands of $$$.
Nobody today can even imagine it.