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My experience
I can only give you the experience on my campus. We had a local sorority on my campus (who joined an NPC group a few years later). Our local Panhellenic invited them to become associate member (voice but no vote). The reason for the invitation was to ensure that the local was following all of the rules that the NPC chapters were following under Panhellenic - which on my campus included taking buses to events over 5 miles away from campus, not having social events with Fraternities that are on probation, having a risk management program in place, etc.
The pros for the local were participation in formal recruitment and all of the PR that goes along with it, participation in Greek Week, access to the mediation process when it was needed to resolve disputes, close to full integration with the other NPC and IFC groups on campus - meaning that those groups really considered the local to be "one of us". Finally, because the local group was so willing to join PH, it gave them a great reputation for being cooperative and willing to follow the same guidelines that other Greeks follow - not just the university rules. When they decided to pursue a National Group to affiliate with, they got rave reviews from other Greeks and the University - I don't think it would have been the same if they had not joined PH.
I hope this helps.
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