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I think that it's fine to mention organization names as long as both of the following are true:
1) you don't say anything rude about any group
and
2) you haven't given away your identity in your posts. i.e., if you've mentioned your name, your school, and what you're planning on wearing each day on this board, it's probably not a good idea to mention individual sororities because it'll be easy enough for any of your rushers who read this board to figure out who you are.
The problem isn't so much to protect the feelings of the girls in sororities -- it's self-protection on the part of the rushees. The rushers shouldn't know the opinions the rushees have of all the various sororities on campus -- it gives them an advantage over the rest of the groups, and can lead to unfair rushing. For example, let's say a PNM posts, "Well, I feel like I'm clicking with the ABCs, but the XYZs are definitely my first choice." If an ABC from her school reads that, she might decide that her sorority should drop the girl, since they're not as high on the PNM's list as the XYZs. Then, if the XYZs drop the PNM as well, she'll have gotten screwed over even though the ABCs might have been running a very close second, and the PNM would have been happy to accept a bid from them. Also, meanings can be misconstrued in posts -- maybe you say something like, "I liked the ABCs, but I don't really feel like I clicked with them," and an ABC reads that and believes you're planning on dropping them when all you really mean is that you want to go back and get to know them better.
I believe it's happened in the past and it's quite possible that it could happen again, so I think it's a great idea that the posters are doing this.
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