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At my chapter, webmaster was whoever was interested in doing it because it's not an officially recognized postion. We generally have at least 2 people as co-webmasters because in my small chapter, everyone also has an official office, so one person usually doesn't want to take on a whole other position in addition to the one they have. Also, if there are only a few people who know HTML and they don't want to be PR coordinator, they should be able to hold whatever office they want to and do webmaster too. I was webmaster in addition to my other offices while I was in school, and now that I'm an alum, I'm unofficial web advisor (basically I take a look at what they're doing and suggest changes and proofread the site). We also encourage other officers to help generate the website's content, especially the activities, PR, publications, and alumnae relations coordinators and the president. It's always good to have more than one set of eyes checking up on the website, since it is a public document and you want to represent your chapter as best as you can.
I agree with Eupolis and jonsagara, I don't see a reason for webmaster to be on Exec Council. It makes sense to have it be part of the PR committee, since it is a PR campaign of sorts, but webmaster should have control over what they do to the site without having to get everything approved by the PR coordinator.
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