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I think social media campaigns, like Gamma Phi Beta's FB updated profile, really do help because so many girls that log onto those pages are still in high school and are considering Greek life, so to know that hazing isn't tolerated at these sororities comforts some of their anxieties.
I've looked at several recruitment itineraries of colleges that have formal fraternity recruitment and don't recall seeing any kind of orientation on most of them. The first event is usually an open house of sorts. That doesn't mean school policies, including hazing, aren't addressed in printed materials (i.e. welcome packets, etc.). But it's interesting that almost every sorority recruitment has an orientation, where I assume hazing is addressed (or, I could be wrong), and orientation for men isn't the norm.
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