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For us the webmaster is grouped in as a duty of the PR chair (me). This is not an exec position, and since I was the only one who had some experience, they were kind of like, "Hey Jess guess what you're going to do!" However, in most situations I think it should be a seperate non-exec position. I have about a million things to do between putting together the site (which still isn't totally done...gotta to do some speed production before recruitment starts) and the rest of my PR duties.
Another way you could do it is to appoint someone to do it until they graduate or they become totally sick of it. This could be in addition to another office they have, or webmaster could be their only duty. Once the site is actually made the webmaster office usually won't be nearly as much work. Updating and adding info when needed (hopefully often) is about it, so someone with another office could swing it. I know if I am in a different office next year deep down I'm really not going to want to give up the web site unless there is someone I totally trust and know can do just as good or a better job than me. I've put a lot of work into it, and since I know the sites ins and outs I think it would just be eaiser for me to keep it along with another office in the future rather than trying to have someone else do it.
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