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They care whether the person knows you personally...and can vouch for you. If you and this person were at the same event, she knows people who know you and can vouch for you for her. Same thing...for example -FSUZeta and I are friends. If she asks me to write a rec for a friend of hers, then it's golden and I will state that in my rec. She knows what we are looking for and vice versa.
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