[ChioLu]

Where I advise (UCLA), during Monday night dinner, different groups stop by all the houses to make announcements -- fraternities, sororities, other student groups, brand ambassadors (like energy drinks) -- to promote upcoming events, products, or themselves (like student election candidates). If your school does this, take advantage and introduce your new members or promote your charity event. Give your fraternity flower to each sorority's social chair with a request to schedule an event -- whether it's social, a philanthropy, or educational.

Not something your school does? Call the Greek Life Office and asked to be put on the agenda for the an upcoming Panhellenic meeting. (Maybe not all 20 members, but your president and social chair.) Dress in Pin attire. Bring your fraternity flower for each groups' Panhellenic representative and a card with the name and contact info of your social chair.

Does your chapter use social media? A Facebook page or instagram with photos of your brotherhood and the fun things you do can go a long way in marketing to future members. Update social media regularly (suggest weekly -- no pics with red Solo cups or things that would be unflattering, even if YOU think it's funny), follow or "like" your school's other Greek groups social media pages and promote your upcoming events (sports, social, charity, school events that your members are involved in, etc.). Can't think of a new posting? Highlight a member with his photo, name, major, hometown, favorite event/memory of being in the fraternity, dream job after graduation.