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The reason for the increase is baby boomers' kids all coming to college and the swell of a conservative movement when W was in office. Simple statistics - more people born equals more people in college equals more people pledging. Numbers will probably start dropping within the next few years.
I for one wouldn't complain if the process actually fit the word - i.e. sororities sit down, figure out what they want in a member and then seek out carefully selected women with those qualities. But it doesn't. In formal rush, sororities pledge who shows up at their door. There might be a bit of work trying to get specific women, but they're women who are already in the process.
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It is all 33girl's fault. ~DrPhil
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