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Yes, what 33 and Anchor said. No one is saying not to be themselves, but a harmful stereotype can hurt the chapter in recruitment and that can trickle down to a drop in numbers. You have to keep the chapter alive. You don't want petty PNMs who tent talk to say "Oh ABC. They're so lame." Or some dumb frat guy saying, "ABCs are all [insert stereotype here]." and PNMs hear it. Busting the stereotype and becoming a force on campus can be a game changer, especially with smaller chapters. A good new member class can make a big difference.
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