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At my school, I think it's partly a Panhellenic problem and partly that there is a huge anti-greek movement among the administration, faculty, and incoming students. Before sophomore recruitment started, we had recruitment second semester freshman year, which I think is better because you have a semester to settle into college, but it's not enough time to become so set in your ways that you become anti-greek. We have had so many women that we extended bids to that decide not to join because they have friends and activities already and they don't feel the need to add something else to their plates.
I'm hoping that the Panhellenic problem becomes less of a problem with the new Greek advisor. The sororities are all very competitive with each other because of problems we were having with the old advisor and also because everything is so image-based (anyone who goes/went to a small private school can probably back me up on that one). It's hard to find women who genuinely want to join a sorority for the experience and not to become the stereotypical partying "sorority girl,". I'm hoping the new greek advisor will be able to help create better inter-greek relations and in so doing, create better relationships between greeks and the school.
Also, thanks for all the suggestions. Yes, we do have many diverse activities that involve inviting freshman to participate and trying to get greek names out on campus, but by the time sophomore year rolls around, they tend to lose interest or think they have no need for the greek system because they've made it through an entire year without it. Anyway, I should probably stop complaining, but I wanted to see if anyone else had similar experiences with sophomore recruitment.
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