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Okay, for a basic crush... plan a social function at a cool third-party-vendor (of course!) and let all the girls know about it, the theme, the dress code, etc...
Then, you can do one of two things... have them give you the name and phone number of the guy/guys they want to invite (we were always allowed to invite three guys each... better ratio!) and you can call and invite them, but don't tell them who has a "crush" on them. Or, what I think is better and what my chapter did was we would print cute invitations... each girl got three to hand out. You could secretly leave them on a the windshield of your crush, have someone else give it to him, etc... or just give them to guy friends that you wanted to invite.
Once at the function, girls can either reveal who invited who or everyone can just have a fun time together.
Another cute thing I heard of, was one chapter printed tee-shirts for their invites (kind of expensive though)... each girl gave them to their three guys (secretly or not) and the guys were told to wear them on campus the day of the event... the girls wore them that day too... kind of a cool PR idea and a great way for guys to show off!
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