When I read "Diary of a Sorority House Mom" by Ann Hyman, she mentions that another chapter on their campus (Berkeley) would have some sisters go blonde before recruitment.
Just a rant (not geared toward anyone here but in comments I've seen elsewhere)... Why does everyone assume these women have extensions? I've been accused of having them when the hair on my head is all my own. No, I didn't come with the color (I'm a brunette who colors it auburn), but the hair is what came out of my scalp.
Back on topic, I don't think guys belong in a sorority recruitment vid unless it's some large shot of Greek week (like another poster here said).
LOLz, I guess the vid is sort of "Legally Blonde" like.
For the sake of comparison, here's Bama AXO's recruitment vid:
https://youtu.be/Zn8gu2ATAIg