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Wow. I did not expect my comment to gain so much traction or to be created into a new thread entirely, which I am not thrilled about as it now looks like I posted it separately to start a discussion about this specific subject. That was never my intention, and while I did not mean to take conversation so far off-track as to necessitate its own new thread, I also didn't want to put this much attention on a throwaway observation.
There are different kinds of videos for different chapters in different recruitments, and while I may not personally love how a chapter chooses to market itself that's their and their advisors' decision. I also never said that there was any inherent value to being in an "East Coast" or "West Coast" sorority, and I don't love how the conversation has taken that turn.
On one hand, there really isn't a purpose to this video other than showing how attractive and fun the girls in this chapter are, but on the other that's what basically every recruitment video is about anyways. It is impossible to compact a concept such as sisterhood into three minutes. I think the conversation should be about the larger topic of why sororities feel the need to market themselves in this way and fraternities do not, rather than pointing at this chapter and casting judgment.
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