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Originally Posted by AOIILisa
Very true - AOII has many chapters with instagram and tumblrs that feature bikini pics and glamour shots, and like it or not, tiers are real and that is the way chapters try to raise their perceived status - by putting the "face girls" out there. It's actually pretty good marketing on this Alpha Phi chapter's part, because I think they are fairly new at Alabama, aren't they?
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This will be Alpha Phi's 8th year on campus I think.
I agree that it may be effective marketing -- this kind of marketing is used to sell just about everything -- I guess "effectiveness" depends on what one is selling and what customers one wants to attract.
Quote:
Originally Posted by AOIILisa
I think that 99.9% of girls in sororities are just in it for the college partying, fun, and friends, and don't view it as a lifetime commitment and something to be taken super seriously like most of us on the board here.
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Quite possibly, and for that reason I don't think anything said on this board will affect their recruitment whatsoever.