It sounds like you already know that better conversations and getting shy sisters to open up more is something you need to work on in recruitment. I'll provide an anecdote because I can't think of a better way to describe what I'm talking about, but is your recruitment "polished"?
When I was watching sisterhood videos during Skit round of recruitment two years ago, one chapter had gotten a professional videographer to come in and film their video. Many girls were featured in their letters throwing glitter, horsing around and generally being adorable with a trendy song playing over it. A different chapter's video was simply a slideshow of photos and a couple girls talking to a camera, but the microphone kept picking up the wind and you could barely hear them. It was obviously done in-house and didn't look nearly as appealing as the other video did. Stuff like this is little, but makes a big impression on PNMs, as evidenced by the fact that I still remember it two years later.
I'm not saying you need to run out and throw your money at professionals to save your recruitment, but ask yourself, "If I looked at what we're presenting through the eyes of a PNM right now, would I want to join this chapter?" That's not an easy thing to do, but identifying areas to build on will help you have a plan to present when it comes time to interview for recruitment chair.
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