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Ladies - lay off the man.
He didn't pass the buck here really, and there's no reason to assume he's doing anything but busting his ass for the greek system at UMass/Amhurst. Even if you're from the North, New England can be a harsh place for greek life sometimes - it's just not ingrained there like it is at home for me (in the Midwest). (also - I haven't found your attitude to be overly negative, but that's purely an aside)
So instead of less-than-helpful suggestions like "do something about it", how about WHAT can be done? XOMichelle had some good ideas . . . so let's start with system-wide things:
-co-sponser a concert etc for the incoming freshman, and splash "GREEK LIFE PRESENTS..." all over it - then rush the hell out of kids while you're there.
-Push more multi-house social events - even system-wide. Work out bar nights, etc where houses can interact with each other, meet new people, and break down the barriers between houses. Also, make it open to randoms, and see if reputation can be improved there too.
-Pool resources from the school etc to create larger, but fewer, system-wide rush events - a BBQ etc works very well, esp right at the beginning of a semester (esp fall).
As for stuff w/in your own house, that I don't have as much experience with - maybe KDDani et al can suggest some ways to get the chapter back on track.
I applaud you for caring enough to post here - good luck dude.
-RC
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