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Think of recruitment, formal or not, like a job interview. You need to really put your best foot forward. You don't need to go out and buy all new clothes or designer labels, but you need to look presentable and put together. This means outfits that are coordinated and look good together and are seasonably appropriate. You need to have brushed, tamed hair. A little makeup never hurt either. Even if you're someone who doesn't wear makeup, some lip gloss and mascara can really make a difference.
You have to make an impression. After appearance comes conversation skills. You need to be fun and nice and engaged in your conversations. Be confident. You need to act like you want to be there and you're eager to learn more about their sorority (but not to the crazy-stalker level, i.e. don't wear head to toe ABC sorority colors and symbols and recite every fact about their history to them). You also have to consider what is and is not appropriate conversation for recruitment. I don't know how your recruitment is structured but generally, the conversations are pretty light to start off with, how's school going, what dorm are you living in, what classes are you taking, to more serious for preferential, like why can you see yourself fitting in at our house, what would make you a good member, what do you hope to accomplish by joining XYZ, what roles/positions do you see yourself taking on, etc.
And then, as others have said, GRADES are a very important factor. Most NPC groups require a 2.5 minimum nationally but there may be other higher requirements. I can really only speak for my organization's requirements. And just because a 2.5 is required, doesn't mean that's what your campus uses. Your campus panhellenic could require a 3.0. And if there are 100 other outstanding PNMs with volunteer activities out the wazoo that are involved and confident, why should they take a chance with a grade-risk like you? So those are all things you need to consider when the time comes.
Ask yourself what went wrong last time, and how can you improve upon it this time?
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