Formal rush for sororities never fails to amaze me...I can't imagine going through it, or even choosing a candidate (pledge) for my sorority based on this process. It just seems so impersonal! I understand that the matched-bid system works, and that's great...but it's not a mutual choice 100% of the time, is it?

Perhaps I'm opening a big can of worms here...however I do know that fraternity rush is not so structured, and yet it works for fraternities. Can someone explain the difference in rush protocols and procedures?