Alumnus,
My sorority also had no strong preference for freshmen. Of course, there are just more freshmen rushees than for other years. But the sophomores and juniors who do rush are the ones who realize they have the time and energy to commit themselves to a sorority (or fraternity). Often, many freshmen don't realize this, especially incoming freshmen, and that + their overall at being at college makes them more likely to rush.
Anyway, all the chapters at my school (where greek life isn't that big anyway) were definitely more focused on getting sophomores or juniors that would contribute 2 - 3 years of high quality contributions than freshmen who would realize it was too much for them, not make the grades and become inactive or so overwhelmed by college that they were practically inactive. When your chapter is small, everyone has to be active.
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