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I don't think it is just the alums who want to hold onto the tradition, there are plenty of girls who arrive on campus who think living in a big amazing mansion is going to be like something they see in the movies. Little do they know that they might be crammed into a tiny room (not the one they showed you on house tours day), it might have little daylight, and there will plenty of nights you get no sleep because someone is making lots of noise. The romance of all this wears off after a year... and after two years of being required to live in, you can hardly stand it.
But despite this, young women still want those big beautiful mansions. Campuses where you are only required/allowed to live in one year, have the best situation: You can have a taste of it, but you can also get the chance to live in an awesome apartment with a pool, your other greek friends, and you get to have guys in your room. When a campus has a requirement that people live-in for three years in their sororities, my advice would be to pick a different campus.
I totally see the appeal of a dorm-style apartment, but when you are 18 and you see those amazing pictures of greek houses, that is far more tempting. For many young women, these sororities have living spaces furnished as nice or nicer than their parents homes. We need to remember that many young women picked these campuses because of the appeal of that actual sorority houses... chances are they aren't thinking about the condition of the plumbing, AC or what it is like to be in a cold dorm.
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