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I can't speak to the Northern OOS but I know quite a few West Coast students and families look at schools east of the Mississippi for a variety of reasons:
1. Football - it's a draw
2. History/tradition - SAA
3. 4 years - students can enroll in the classes they need and if they don't goof around graduate in 4 years. Lots of budget cuts in CA with students being impacted and some public colleges are coming out and saying it will probably be 4+ years to graduate. For some offsetting the cost of OOS tuition vs 5 years in state is worth it. I have a friend whose daughter has been trying to take a general ed summer school class for the last two summers and the class has been full at multiple JCs in the counties.
4. Admission - can't get into the in-state public schools. Big uproar in CA that some of the UC schools are accepting more OOS and foreign students than in-state.
5. Scholarships - some of the OOS schools seem to be more generous with scholarships than in-state schools and the cost is a wash.
6. Sometimes the kids just want to get out of the state.
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