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Our panhellenic mandates that as chapter members, our social media must be private. I don't mind my profile needing to be private, I like it that way anyway, but I disagree with panhellenic making you take down anything relating to your chapter.
Our panhellenic council goes through and checks everyone's facebook to make sure it's private, to their guidelines, or the chapter gets fined and they pass the fine to the individual. In recent years, the guidelines have become a little ridiculously strict but, facebook is constantly changing.
We are also not allowed to have any public pictures with Pi Chis/Rho Chis/Rho Gams, but that's obvious, so their affiliation isn't incidentally revealed.
As far as social media goes for the chapters as a whole, by the time summer classes start, chapter facebook pages (i.e. XYZ at State University) have to be taken down, as do chapter twitter and instagrams. They're reactivated in the week following Bid Day. And my campus hasn't really gotten into the Tumblr phenom, but I would assume those would fall under the same rules.
I get it's so that PNMs don't have preconceived notions about the chapters but I'm not sure how much it really helps, especially with the prevalence of other sites and information out there. Plus, especially in regards to summer freshmen, they meet girls and kind of form their own opinion anyway.
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