One of our sisters (at a school I won't mention, but it's in the northeast) tried creating a clothing site which had the word "srat" in it. It was painful to see people like it on Facebook, especially because most alumnae didn't understand what srat was referring to, and they thought she just made up a creative name. When they found out about srat and how it's been used, many weren't thrilled.
Oh, and I just came across this website. There are no words.
http://sratfession.com/