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I don't get why they are fighting so damn hard to hold onto a name and a logo that never mind being offensive isn't that aesthetically pleasing anyway. Let it go.
And for the people who think they shouldn't have to change because their a huge sports team with hundreds of thousands of fans, with a great following and a beloved mascot. And to take that away the organization would have to completely rebrand itself. It's been done.
Syracuse did something similar in the 70's when it got rid of its "saltine warrior" mascot because it was offensive to Native Americans. So it has been done before, successfully.
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