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Our formal rush was in the spring semester so we had informal in the fall and COB after formal. We focused on recruiting classmates and dorm or floor mates. One fall semester seven of our nine pledges came from one dorm. Also, every sister was required to join a club or activity outside of the sorority so we could meet new people.
If finances prevent people from pledging, you might want to consider fundraising as a way of covering fees and expenses.
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