Quote:
Originally Posted by amIblue?
At what point was it that sororities all started having national philanthropies? We had a local one when I was active, but I know some of the chapters on my campus did have national ones. Late 90s? Early 2000s?
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Whenever it became obvious that it was a marketing/recruitment tool that had that "name brand recognition". Nobody knew what "Choose Children" was and it was AWESOME. Let's be honest. Choose Children can't compete when you have orgs on campus that have philanthropies with other BIG names that are very nationally recognized by anyone who isn't living under a rock.
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Last edited by amanda6035; 04-04-2014 at 11:56 PM.
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