Quote:
Originally Posted by lovespink88
There's a certain threshold for buying media in which it makes more sense from an efficiency standpoint to just buy spots nationally instead of buying spots in the markets where you have stores. We did that exercise with one of my clients and we actually went the other way with the buy (they were buying their TV nationally and even though they were sold nationally, it made sense to just go after 30+ big markets that they identified as key sales markets).
/swerve, back to annoying ads
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I am guessing that's why we probably get Rite Aid ads on the TV and radio here in Chicago, even though the closest Rite Aid is 77 miles away - in Michigan.
Sonic ads were also on the air here for years before any of them opened around here.