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Well, Sochi isn't exactly cold so I think they're exaggerating to hot, along with the double meanings of both hot and cool. I like it, but you're right; I expected to see a company logo (Coke, McDonald's, Chevy) after the slogan. It's a little TOO slick.
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"Traveling - It leaves you speechless, then turns you into a storyteller. ~ Ibn Battuta
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