^^^ I liked both of those, too! Muppets and cute kids are always winners. The Doritos time machine ad was cute, too.
Regarding GoldieBlox...this is a great idea. I saw the founder being interviewed and this idea is a real winner. In my opinion, Lego has really missed the boat by targeting their products to boys. My daughter loved Legos and subscribed to the magazine. You could send in your creation pictures; the boy to girl submissions ratio was always about 20:1.
The crazy thing is that Lego has produced the Belville series for girls, but has never made them widely available. We came across them at the DisneyWorld Lego store when our daughter was about 4, and loaded up on all the sets over the years. We had to either buy them there or on-line at the Lego store, and they often sold out quickly. She called them "Princess Legos" and spent untold hours playing with them. They were her #1 toy. They were all based on classic tales.
When I saw the GoldieBlox interview, my husband and I talked about it once again, and agreed that Lego had missed a golden opportunity with their limited marketing to boys. Good for GoldieBlox.