We were talking about the people who perpetuate the Santa thing beyond (what some people consider) reason and it is only a matter of personal preference. But if evidence is needed, there are people who believe there's nothing wrong with young kids knowing family and friends gave them gifts---even if that means claiming the gifts were given to Santa to be delivered. The kids (if they aren't spoiled brats) thank humans for the gifts and thank Santa for the delivery. If Santa must exist.