[sweetongreek]

I'm VP Public Relations for my sorority, so I handle social media, but since there's already a position for that in your sorority, I would suggest you help with marketing with other officers. For example, your philanthropy events will need tons of promotion, not just with social media, so work with the philanthropy chair to get a team together to create signs & banners for the event (maybe posters) or even get an ad in the student newspaper to help with promotion.

A lot of what publicity has to do with is chapter image, both externally on campus and internally to members. This means attracting people on campus to philanthropies and keeping a good image for potential new members, as well as internally promoting sisters to attend social events, sisterhoods, etc. So your role can definitely be to create a consistent "brand" for the chapter.

Almost anything can become an aspect of publicity, whether it's having sisters wear their letters on campus or a sister representing the chapter on Homecoming Court. Our sorority does fun things like a "dress-up" day the first Monday of each month to promote our chapter in a positive light. In the Fall I gathered a team of girls to make signs and banners for our Homecoming Court nominee. I also oversee things such as the individual sisters' social media posts (such as inappropriate Facebook pictures--this may be something the social media chair already oversees).