I would get together with the social media chair and work together. Public relations can include anything that just gets your organization's name out there in a positive manner. For example, choose a sister of the week and write up a little bio highlighting her accomplishments to put on your chapter's website and/or facebook page. Assuming you have a small budget, you could sponsor letter days and if a sister participates in them all put her name into a drawing for a small prize like a $5 gift card to Starbucks. Work with your campus media to get your events publicized.
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Sigma Kappa
One Heart One Way since 1874
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