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Don't second guess yourselves OR rushees. Just because someone is a cheerleader don't assume she'll pledge XYZ where all the other cheerleaders are sisters and don't assume she won't be interested in you guys.
You make more lasting connections through common interests than through parties. My chapter just had a question on Facebook, how did you get involved? Almost every member had a personal, pre-rush connection. Make sure EVERY. SINGLE. MEMBER is involved in other campus organizations that they enjoy.
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It is all 33girl's fault. ~DrPhil
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