[DubaiSis]

I think a big one for you to consider is as opposed to making every sister be fully involved with rush, have a team of your best girls and the ones most interested in the project handle it. Of course the other members will have to meet the girls, etc. according to your rules, but if you make Suzie Sister who HATES rush dig up some random girl to bring to a party or put her in conversation rotation, she's going to work against you. And that's not to say she isn't a perfectly awesome sister in all other aspects. We all have our own assets and interests. Better to have 5 girls who are really good at it focus their energy on 10 girls than 30 sisters focusing on 15. Of course my numbers are random and 5 girls might be a ridiculously low number for your chapter (as could 10 girls for COB), but really focusing on the sisters who want to be there and the rushees who are both likely to pledge and highly qualified will ease stress for better outcome.

If advertising is common at your school, great, use it. But know your school. If public invitations make you look bad at your school, then resist the temptation. Even if some yayhoo at headquarters says you should. If you are a VERY small Greek system, then by all means advertise. No one doing it in the past doesn't automatically make it bad.