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Originally Posted by etadrisophila
Doesn't Lilly release several new (non-sorority) prints practically every season? So why the manufactured hype about the release of sorority prints? Why must there be a contest of sorts to determine which sorority print will be released next? I guess its a clever marketing strategy?
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Agreed on the marketing strategy, but this is just aggravating to some. It just seems really dumb to make a sorority collection, but not include all 26 of them.
I understand they're trying to built excitement or hype, but they're really missing out on many customers who are willing to buy their overpriced stuff.