[DubaiSis]

I'm no expert, but I believe they will because of a change in how kids' lives are scheduled these days. It seems to be much more common for kids to start going to play dates as infants and make their way into organized sports and other activities in high school with way less of just throwing together a game of kick the can in the neighborhood. Because the kids are so used to making their friends via organized activity, they will logically gravitate toward organized friendships in college as well. Add to that the support of the schools because they finally got the memo about GLO members being bigger donors and there's some marketing weight behind the process. And I think kids are not as tied to going to school close to home as they once were. If you're far away from home and didn't bring all your friends with you, then sorority membership is a good way to kick-start that process.

Will there be a bubble? Probably, and that's why the sororities aren't just expanding willy-nilly to every campus with a chapter total of 150 or whatever. It's a lot of money and time!