I think that in some places, allowing a girl to go through early rounds and meet women (who pleasantly surprise her by NOT being the sorority stereotype) and letting her know "you were just cut because of grades, everyone really dug you!" can actually motivate a girl to improve her grades and re-rush because she thinks "hey, that's something I want to be part of."
The coolness of this idea, however, flies out the window when you are talking about super competitive rushes where the rush fee itself is quite large, before you even touch on the investment made in clothes and shoes.
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It is all 33girl's fault. ~DrPhil
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