[FuzzieAlum]

I think ... and I don't mean this is the case 100% of the time ... that groups tend to "target" when they are having either problems with numbers or some other sort of issue.

Example 1: Mu Mu has low grades. So they place more emphasis on grades during their formal rush selection process to get good students in their house and their grades up.

Example 2: Nu Nu Fraternity has low numbers, and they didn't do that well during fall rush. So they approach the wrestling team about joining - "you can have a real influence" - and the chapter benefits by getting their numbers up with a group of active, cohesive men who will be good at Greek Week.

Targeting can also happen by accident when a group tends to be composed folks with something in common. Our campus had one fraternity that was composed of mostly the football team; another one that was full of geeks (their term). You recruit who you know, after all.

BTW, all the examples are from real life.